Cereal Innovation Center: Grand Rapids, MI Home › Cereal Innovation Center: Grand Rapids, MI This Innovation Center is a flexible, multipurpose development facility where we work with customers to turn concepts into commercially viable products. Versatility The Innovation Center has the versatility to carry out a variety of trials. These extend from multiple short runs to assess a range of different ideas, to longer runs using the customer’s ingredients for a more rigorous assessment of the process and products. Accurate scale up All of the equipment faithfully reproduces the conditions in full size plants, so process settings and product characteristics achieved in the Innovation Center are easily transferred to a production environment. Trouble-free results The Innovation Center provides a reliable basis for trouble-free product launches and new line commissioning across a broad spectrum of products. Book a Trial To check availability, book a trial in the Innovation Center, or consult our process technologists in regards to your products, please contact us.