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Gerard Nelson appointed International Sales Manager for the Biscuit business

Gerard Nelson appointed International Sales Manager for the Biscuit business

Baker Perkins continues to strengthen its team serving the biscuit, cookie and cracker industry worldwide with the appointment of Gerard Nelson as International Sales Manager.

He has chosen to return to Baker Perkins after eight years working for other companies in the industry.

Gerard worked in a similar role at Baker Perkins for five years until 2011. His appointment follows the recent return of David Welch as chief engineer for the biscuit business at Baker Perkins.

Gerard says, “We have completed new design projects in key areas, including a patented servo-driven wirecut, a new rotary moulder, a sheet forming and cutting system, the new HiCirc oven, and an encapsulation system for filled cookies and bars. They can transform performance, minimise costs and add brand new products to a range.”

The Baker Perkins’ range of TruClean™ forming equipment is designed to meet stringent standards of hygienic design, which not only enables cleaning to be more effective but also faster, reducing downtime and speeding up changeovers.

Baker Perkins is the only company manufacturing biscuit equipment in the UK and continues to build on the body of expert knowledge earned during 100 years involvement in the industry throughout the world.

These design and manufacturing capabilities are used to supply unit machines and complete lines that meet demanding customer requirements and harness the latest innovations in engineering and control technology to maximize performance while making machines easier to operate, clean and maintain.

Innovation Centres where customers can develop new products and processes, produce assessment samples and conduct feasibility trials are located at Peterborough in the UK and Grand Rapids, Michigan, USA. They are staffed by experienced process technologists.

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