Technical Sales Support (Capital Sales)

Position Title: Technical Sales Support (Capital Sales)
Department: Capital Sales
Hiring Manager: Mark Beaver, Sales Director
Location: Grand Rapids, MI

  • The Technical Sales Support for Capital Sales provides sales support services including layouts, technical proposals, costing, pricing, equipment spec generation, customer liaison, administration of pre-order and order launch activities, equipment testing, and process trials.

Duties and Responsibilities:

  • Support the qualification of sales leads by communicating Baker Perkins equipment solutions to designated customers via email and other marketing tools
  • Respond to designated territory web and equipment call inquiries
  • Provide first line contact with customers requesting information on Baker Perkins equipment and services
  • Generate commercially viable proposals which are timely, accurate and fit for purpose
  • Prepare accurate cost estimates to complement proposals
  • Communicate with external suppliers to obtain accurate costs base for equipment and services
  • Manage the capital quoting process to ensure that all pricing, financial supplements and technical specifications for quotations and orders are reported to management for appropriate pricing decisions and approvals
  • Define equipment technical specifications in conjunction with company engineering teams and applications engineer
  • Support the pre-order activities of the sales team in the areas of costing, pricing, equipment spec generation, equipment testing, and process trails
  • Prepare equipment layout and process drawings, organize and oversee project briefs and order launch with appropriate individuals and/or departments
  • Answer customer inquiries, track orders, pull docket/history information together, and provide supplemental information as needed
  • Maintain customer electronic records to ensure the database contains accurate customer contact, correspondences, visit reports, and inquiries
  • Attend sales, customer quote, and project meetings, generate reports and track information as requested by account managers and staff
  • May provide project management on selected projects, and support of process trials in the Innovation Centre may be required from time to time.


  • Ability to communicate verbally and in writing with customers and internal team members
  • Proficient computer skills including Microsoft Office (particularly Excel, Word, and PowerPoint) and AutoCad
  • Ability to work independently, deal with complex issues involving customer relations, coordinate, prioritize, and complete multiple projects in a timely manner
  • Basic accounting skills; ability to work well with numbers
  • Technical knowledge, high degree of mechanical and electrical aptitude, ability to read layout drawings, and travel to customers, vendor locations and trade shows may be required.


Interested candidates should apply by submitting resume and cover letter to Lori Kerlin at:

Baker Perkins is an Equal Opportunities Employer