Sales Manager - Cereal & Food Extrusion

Job Title: Sales Manager - Cereal & Food Extrusion

Location: Peterborough based (Hybrid Working)

Position this role reports to: Sales Team Manager - Confectionery, Cereal & Food Extrusion

Job Grade: 14 (Indicative)

Job Purpose:

To identify and develop opportunities and negotiate sales for the confectionery, cereal & food extrusion product range and to support the development of the global strategy for the sector.

Main Duties:

  • To establish and develop customer relationships at all organisational levels in a professional manner.
  • To maintain regular direct contact with our customer base.
  • To ensure awareness of our products and services to both existing and potential customers.
  • To lead the sales team’s response to customer enquiries and support the preparation of proposals
  • To negotiate and secure orders and contracts that are profitable, commercially secure and technically sound.
  • To identify and develop Customer Services’ business opportunities with existing and new customers.
  • To identify and report market requirements to the business to support the business and R&D strategies.
  • To provide market information and competitor activity to support the development of our position in the industry.
  • To prepare and maintain sales reports, forecasts and contact information on a regular basis and in a timely manner.


  • Customer contact and sales experience.
  • Excellent communication and presentation skills, to all levels of a business.
  • Excellent networking skills.
  • A team player.
  • Ability to think strategically in regard to customers and markets.
  • Understanding of contract terms and conditions.
  • Ability to understand technical matters (products, processes, equipment) to a reasonable level.
  • A desire and ability to spend up to 40% of their time abroad.
  • Fluency in other languages is an advantage.
  • An engineering qualification or relevant experience is an advantage.

If you are interested in the above position, please apply in writing with your CV to the HR Department, Baker Perkins Limited, Manor Drive, Paston Parkway, Peterborough PE4 7AP – or email [email protected] - no later than Friday 15th July 2022.

Internal applicants: Please inform your line manager of your application for the above position.

Baker Perkins is an Equal Opportunities Employer