Sales Manager - Bread

JOB TITLE: Sales Manager - Bread

REPORTING TO: Sales Team Manager – Bread & Biscuit

LOCATION: Peterborough based, but travelling in the territory (UK and Europe) for a minimum of the time


  • To identify opportunities and negotiate sales for the Bread product range and to support the development of the global Bread strategy.

THE JOB (Main Duties):

  • To establish and develop sustainable customer relationships at all organisational levels in a professional manner.
  • To maintain regular direct contact with our Bread customer base.
  • To ensure awareness of our Bread products and services with both existing and potential customers.
  • To support the preparation of proposals and then to negotiate and secure orders and contracts that are profitable, commercially secure and technically sound.
  • To identify and develop Customer Services’ business opportunities with existing and new Bread customers.
  • To identify and report market requirements to the business to support the Bread business and R&D strategy.
  • To provide market information and competitor activity to support the development of our position in the Bread industry.
  • To prepare and maintain sales reports, forecasts and contact information on a regular basis and in a timely manner.


  • A desire to interact frequently with customers and the emotional intelligence to do this effectively.
  • Excellent communication and presentation skills, at all levels within the customers’ operations as well as within Baker Perkins.
  • Ability to actively drive a strategic pursuit of sales prospects and show leadership in focusing the company’s resources.
  • Confidence, skill and presence to successfully negotiate contract price and conditions.
  • Excellent networking skills to build Baker Perkins’ profile in the global Bread industry.
  • Ability to think strategically to support the development of the global Bread strategy.
  • Ability to communicate and liaise appropriately, given some accounts are globally based, i.e. have sister operations outside the nominated territory.
  • Willingness and ability to spend a minimum of 40% of their time travelling in the territory.
  • Ideally, a degree/HND/HNC or equivalent in an Engineering subject.
  • Ability to develop and exploit a detailed understanding/knowledge of the Baker Perkins Bread product range, process knowledge and market place.


If you are interested in the above position, please apply in writing with CV:

HR Department,
Baker Perkins Limited,
Manor Drive,
Paston Parkway,


Baker Perkins is an Equal Opportunities Employer